Creating a coaching portfolio can feel overwhelming, especially when your goal is to attract high-paying clients directly from your website. That’s why I’ve compiled the top-performing, highly effective coaching portfolio examples that do just that—get clients!
A well-designed portfolio can make all the difference in your coaching career. It not only showcases your expertise but also builds credibility and trust with potential clients. By analyzing what works in these top portfolios, you’ll be equipped with the knowledge to create your own high-converting coaching website.
In this post, you’ll find portfolios from top business coaches, personal trainers, and customizable templates. So, no matter what you’re looking for, you’ll find the perfect inspiration here.
Let’s dive into the top coaching portfolio examples!
What Makes A Great Coaching Portfolio?
Like any other portfolio, a great coaching portfolio website has to do the following:
- Promise
A great coaching portfolio will have a big, bold claim on top of the landing page. The claim should sound too good to be true, which leaves the rest to the second part. - Proof
After the big claim has been made, audience are hooked. Now we can actually explain and elaborate further. Giving them examples, images and social proof. - Call-to-action
After the visitor is convinced, he should know what to do next. We do that by adding clear CTA to all section of the website. Users should look for your CTA, it should be clear and accessible from any place on the website.
If you want a more in-depth dive into business website check out: Ultimate Guide To Affordable Small Business Websites.
The 13 Amazing Coaching Portfolio Websites
1- James Smith
Starting out strong with my favorite business and fitness coach, James Smith. His website is clear, user-friendly and very focused on one main goal: sell his coaching courses.
What you can borrow:
- Clear, focused call to action
- Personal connection through showing real images of himself
- Clear, top of the page social proof: "Join 7,000+ online coaches and business owners"
In addition to these features, James Smith uses engaging copywriting that speaks directly to his audience’s pain points. His conversational tone makes visitors feel as though they’re receiving direct advice from him.
2- Dr. Smiley
Dr. Smiley's website does it well without being fancy. Its very clear, simple and focused structure are definitely pros, not cons. The designer keeps your eye and attention on one thing: "Book to Speak", whatever that means.
What you can borrow:
- Clear, simple structure.
- Focused CTA
- Personal Images and Videos
- Dedicated section for social proof
Dr. Smiley’s website also incorporates storytelling, sharing personal experiences and success stories that add authenticity. This makes his audience feel more connected and eager to work with him.
3- Tonny Robbins
Of course it wouldn't be complete coaching websites list without mentioning Tony Robbins himself.
Tony Robbins' website is just like him: bold, structured and engaging. It features a sleek, dark design. Showing many images and videos of himself which builds trust and authority (as if he needs that).
What you can borrow:
- Videos as social proof
- Clear navigation and navigation bar
4- Mom On Purpose
Mom On Purpose with Natalie Bacon is a podcast for high-achieving moms, offering wellness tools to help them become their best selves. It's important I've made that clear because the design perfectly reflects that. Which is the main thing to learn from this website example.
What you can borrow:
- Personalized design that mirrors your audience
- Many personal photos for personal connections
Another standout feature of this website is the nurturing tone it conveys through its copy, reflecting the warmth and encouragement that moms (her target audience) seek.
5- Richard Bruskowski
Richard Bruskowski's website is a coaching website that targets visual designers with highly engaging digital products, hi-fi prototypes, design systems, and brand design.
His website is a perfect match for this type of audience, featuring a sleek, bold, dark design that attracts designers by nature.
By aligning his website aesthetics with his audience’s design preferences, Richard enhances credibility and establishes instant rapport with visitors.
6- Lewis Howes
Lewis Howes is a lifestyle entrepreneur and coach. His website is very bold and focused, featuring a big, full-width video for unmatched personal connection.
What you can borrow:
- Social proof: his social proof is not just a section, but images with him and other famous coaches throughout the website make the whole landing page a living social proof section.
- CTA Header: his website's header has a strong "SAVE 20% OFF Tickets!" CTA
Lewis Howes also integrates testimonials in a storytelling format, making them more impactful and engaging rather than just static text blocks.
7- Jay Shetty
Jay Shetty is a British podcaster, author, and life coach, best known for his podcast On Purpose. Wikipedia
The best thing about Jay Shetty's website is the big, full-width video on top of the landing page. The video itself is well-edited which builds authority, and the video also has clear authority signals such as crowds and other authoritative individuals.
8- Acquisition.com
My second favorite website of the lot. Alex Hormozi's (Acquisition.com) website is very clean and beautiful. With a very focused hero section that does what landing pages should do: Convert.
What you can borrow:
- Clear title/header
- Clear subtitle that elaborates on the title
- Big, bold CTA
With correct implementation of hierarchy, Acquisition.com succeeds in guiding the visitor through a series of steps and actions.
9- Fitness-Coaching Portfolio Template
This Webflow coaching template is perfect for gym coaches and personal trainers who are looking for a website template with clear examples, images, about section, testimonials/social proof, and a contact page.
10- Business Coaching Portfolio Website
This coaching portfolio website design is a great example of business coaching websites. It's very bold and focused. It uses the color blue, which is ideal for business related websites and pages.
Things you can borrow:
- Social proof in the hero section
- Prominent CTA and social links
11- Robin Sharma
Robin Sharma's website is a great example of simple yet effective websites and portfolios. His extensive knowledge and resources give him an edge and allow him to use things like a prominent, well-edited video in the hero section of the website.
12- Martha Beck
The reason Martha Beck's website is great is because the design reflects the audience' personality and feelings towards her. As she's an optimistic life coach, it makes sense that her website is vibrant and light.
13- John Matton
John Matton's portfolio website is another great example of coaching portfolios. With it's black and orange color scheme, it conveys energy and trust. Another thing it does well is how there's a black faded background to make text clear over the hero image. And obviously the social proof as well.
What You Can Learn
Looking at these coaching portfolio examples, it’s clear that success doesn’t come from just having a website—it comes from having the right elements in place. The best coaching portfolios follow a simple formula: grab attention, build trust, and make it effortless for clients to take action. Here’s what you can learn from these top-tier examples.
1. Start With a Bold, Clear Promise
The first thing visitors see on your website needs to hook them immediately. The best coaching websites make a big promise right at the top. Whether it’s “Helping You Build a 7-Figure Coaching Business” or “Transform Your Life in 30 Days,” the message is clear and compelling.
What to do:
- Write a strong headline that highlights the biggest benefit of your coaching.
- Use a short subheading to explain your offer in more detail.
- Make sure this section is above the fold (visible without scrolling).
Example: James Smith’s website. His homepage immediately tells visitors what he does: helping online coaches grow. It’s direct, no fluff, and makes you want to learn more.
2. Show Social Proof Everywhere
One of the biggest mistakes coaches make? Not showing enough proof. Your visitors need to see that you’re legit before they trust you. The best coaching portfolios feature testimonials, case studies, and authority signals throughout the site, not just in one section.
What to do:
- Add a social proof section (testimonials, client results, or media mentions).
- Use logos of brands you’ve worked with.
- Include images of yourself with well-known people if relevant.
Example: Lewis Howes. His entire homepage is basically a walking testimonial. You see him with famous people, client success stories, and well-known brands all over the place. This builds instant credibility.
3. Use High-Quality Personal Photos
People connect with people, not faceless brands. That’s why the best coaching portfolios feature real images and videos of the coach. This helps build trust and makes your brand feel more personal.
What to do:
- Invest in high-quality images of yourself.
- Use a hero image or video at the top of your page.
- Add behind-the-scenes photos to show your personality.
Example: Jay Shetty. His website immediately shows a high-quality video of him speaking, which establishes credibility and connection right away.
4. Keep the Design Clean & Focused
A cluttered website kills conversions. The best coaching portfolios have a simple, structured design that keeps visitors focused on one thing: taking action.
What to do:
- Use a clear layout with lots of white space.
- Stick to 2-3 main colors that match your brand.
- Make navigation super easy, no one should have to search for buttons.
Example: Acquisition.com. Alex Hormozi’s site is minimal but powerful. Everything points toward the main CTA, making it impossible to get lost or distracted.
5. Have a Strong Call-to-Action (CTA)
If visitors don’t know what to do next, they’ll leave. Every great coaching portfolio has a clear, strong CTA that tells visitors exactly what to do. Whether it’s booking a call, signing up for a webinar, or buying a course, the CTA is always obvious.
What to do:
- Use a big, bold button with a clear action (e.g., “Book a Free Call”).
- Repeat your CTA throughout the page (not just at the bottom).
- Make it easy to take action—no unnecessary steps.
Example: Dr. Smiley. His entire site is focused on one thing: booking speaking gigs. There’s no confusion, no distractions, just a clear CTA leading visitors toward that goal.
Next Steps? Check out this comparison to know if you should build your website with Squarespace or WordPress!
Conclusion
Creating an impactful coaching portfolio doesn’t have to be overwhelming. With the right elements in place, like a clear promise, solid proof, and a strong call-to-action, you can easily attract high-paying clients and grow your coaching business.
The examples shared in this post showcase various styles and approaches that work well in the coaching industry. Whether you’re focused on business coaching, fitness, or life coaching, there’s plenty to inspire your next steps.
For more details on each portfolio, check out the links below:
- James-Smith
- Dr.-Smiley
- Tony-Robbins
- Mom-On-Purpose
- Richard-Bruskowski
- Lewis-Howes
- Jay-Shetty
- Acquisition.com
- Fitness-Coaching-Portfolio-Template
- Business-Coaching-Portfolio-Website
- Robin-Sharma
- Martha-Beck
- John-Matton
Start implementing the strategies from these successful coaching websites, and you’ll be on your way to crafting a portfolio that helps you stand out and attract clients.
Thanks for your time!
Hi there!
I'm Hamza, the UI Surgeon! Author and designer here. I try to be as helpful as I can in these posts. Hope you like it!
Have a good one.